Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Components

Teaser

The Teaser component is useful, but at first you may question how good it is when there is no styling attached to it. The way to style this component is to utilize the paintbrush icon, as well as edit the container component that you put the Teaser component in. A sort of combination of 2 components to create a unique experience.

 

This includes attaching a background image to the container component, and then putting the Teaser inside of that container, so the Teaser will respect the Container background. Let’s go over the steps to accomplish this.

 

  1. Insert a Container component and attach the style “Edge-to-Edge”. Then put a Teaser component inside of that edge to edge container.

 

 

2. Once you have that in the correct format, add an image to the background of the container by clicking on the “Configure”/Wrench icon for the container itself.

 

Drag a photo from the side rail to the background image option within the container

 

 

You’ll notice that when you click “Confirm”, everything within the container takes the styling.



3. Now, click on the teaser component, and configure it. The first thing you would want to do before configuring the component, is to add the style “Center CTA”

 

Now, configure the available options for the component. You can ignore the Image option, and edit the last 2 tabs.

 

 

Enabling the call to action is important, that way you get a button

 

4. Now confirm by clicking the checkmark and view what the component looks like. Darker images tend to do better with the Teaser component, because by design, it changes the color of the text to white.



Remember, you’ll want to add a background image or color to the Container component, then put the Teaser component inside of the container.

 

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