Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Make Room for God

Reflection and Resources

Artificial Intelligence

Missional Gaps

Keep the Vision Alive

Audience-Centered Strategy

New Approaches

Leading In Complex Environments

Leading In Change

Jesus Meets Us

Agile Mindset

Embracing a Hybrid World

The Balcony and the Dancefloor

Audience Insight to Right-sized Innovation

Being a Multidirectional Leader

The Narrative of 2024

Vision, Mission, and Calling

Same Call, Different Methods

Leading Through Complexity

Co-Mission: Impossible Made Possible

Leading With Little

Results Depend on Understanding Your Audience

When "Collaboration" Isn't Collaboration

Flexible Leadership in a Complex World