Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Social Media Basics


You have a goal. You know your audience.  You will need to consider what content you want to use, whether that's creating some new content, sharing someone else's content (with their permission and giving proper credit), or using content from within our Cru ecosystem (like an article). But once you have that,  you’re  ready to begin promoting your strategy to your audience through social media! This next lesson will guide you through some best practices and key tips as you get started in the world of social media.




To review, think about your persona, and what STEP your audience needs to move toward deeper involvement or deeper faith. There are a lot of options here, but  don’t become paralyzed by all the choices- just start somewhere! Take an action step. Even spending 30 minutes to map out a few potential social media posts for the next few weeks will take you a long way.  Once you take one step, you can think about your next one. 

Don’t forget a few key points from the  video: 

  • Post consistently. Find a rhythm that corresponds to the times of day your audience is most likely to be online. Consider creating a calendar with all the content for your planned social media posts, including captions, hashtags, and creative material (videos and graphics). You can just use a simple Google sheet to do this, or find fancier templates online. 

  • For every one  post where you ask the audience to do something (take an action step), share nine posts that will be valuable to them, whether it is helpful, interesting, or visually appealing. 

Downloads and links:

Here are a few resources to help you in these next steps:  


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