Application
To review, think about your persona, and what STEP your audience needs to move toward deeper involvement or deeper faith. There are a lot of options here, but don’t become paralyzed by all the choices- just start somewhere! Take an action step. Even spending 30 minutes to map out a few potential social media posts for the next few weeks will take you a long way. Once you take one step, you can think about your next one.
Don’t forget a few key points from the video:
Post consistently. Find a rhythm that corresponds to the times of day your audience is most likely to be online. Consider creating a calendar with all the content for your planned social media posts, including captions, hashtags, and creative material (videos and graphics). You can just use a simple Google sheet to do this, or find fancier templates online.
For every one post where you ask the audience to do something (take an action step), share nine posts that will be valuable to them, whether it is helpful, interesting, or visually appealing.
Downloads and links:
Here are a few resources to help you in these next steps:
