You have a goal. You know your audience. You will need to consider what content you want to use, whether that's creating some new content, sharing someone else's content (with their permission and giving proper credit), or using content from within our Cru ecosystem (like an everystudent.com article). But once you have that, you’re ready to begin promoting your strategy to your audience through social media! This next lesson will guide you through some best practices and key tips as you get started in the world of social media.