Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry



This section is designed to cover the basics. We want to help you become a digital strategist, no matter what part of our organization you're in. A digital strategist is someone who not only does digital ministry, but who also uses a digital content strategy. 

This course is designed to help you grow in your skills as a new digital strategist. In seven short lessons, we'll introduce you to digital content strategy. That is, how to get the right content, to the right person, at the right time, in the right channel.

If you work through the content in this section, including the Basics course, you will:

  • understand the basics of digital content strategy, the foundation of digital strategies 
  • have the tools and resources you need to create user journeys for any audience you are trying to reach
  • understand what a user journey is and have your first one created and ready to go!

Mobilize Digital Missionaries - Apps and Tools

Share Jesus with others using your phone and mobilize others to do the same

Have Questions?

Reach out to us on the Global Digital Strategies Workplace group

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