Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Learning Management Systems

Training and development are core aspects of Cru.  A Learning Management System (LMS) strategy is aimed at helping you offer training both internally with staff as well as externally with the audiences we aim to serve.  

Using solid LMS principles and great tools gives us the opportunity to scale our training efforts in a way that relevant and effective for our audiences. To that end, Cru is supporting two LMS tools and making them available to you! They are Gnowbe and LearnDash. 

In this section, you will find helpful resources to get you started along with connections to the support that will help you along the way. 

Gnowbe and LearnDash

Understand the similarities and differences to determine what fits your need

Maximize Your LMS Strategy

(Coming Soon) Learn more about the principles of micro-learning and how this can make your training more effective

LMS Workplace Group

Join a growing community of LMS content curators. Learn best practice, find out product updates, ask your questions, and more

Request LMS

Ministries within Cru can begin creating a course within one of our two LMS options by filling out the request form here. 



Submit Request

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