Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Personalization

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Marketing to Expand Your Reach

Marketing is all about getting the right offering, communicated in the right way, to the right people, at the right  time. This section provides training and resources to help you grow in your marketing capabilities so that you can better reach the people you're trying to reach. 

Part 1: Goals

Growing Your Reach with Digital Marketing Series

PDF Playbook

Part 2: Personas

Growing Your Reach with Digital Marketing Series

PDF Playbook

Part 3: Channels

Growing Your Reach with Digital Marketing Series

PDF Playbook

Part 4: Content

Growing Your Reach with Digital Marketing Series

PDF Playbook

Part 5: Funnel

Growing Your Reach with Digital Marketing Series

PDF Playbook

Part 6: Journey

Growing Your Reach with Digital Marketing Series

PDF Playbook

Choosing Marketing Goals

How to Choose Goals to Get the Most Out of Your Content

PDF Playbook

How to Track Marketing Campaigns

Measure the Success of Online and Offline Marketing Campaigns

PDF Playbook

Video Campaign Playbook

How to Make a Great Video Campaign to Reach Your Audience

PDF Playbook

Search Engine Optimization (SEO) Best Practices

How to Get More People Looking at Your Stuff Online

PDF Playbook

Digital Surveys Strategy

How to Reach More People Through Digital Surveys

PDF Playbook

The Testing Cycle

Mastering the Basics of Digital Experimentation

PDF Playbook

A Friendly Guide to A/B Testing

How to Test Two Different Options to See Optimal Results

PDF Playbook

Audience Research

Seven Research Resources to Help You Better Understand Your Audience

Go Now

Google Universal App Campaign (UAC) Training

Video Training to Help Create Your Google UAC

Video Playbook

Google UAC Playbook

For Setting Up Your Google Campaign

PDF Playbook

App Marketing Guidelines

Basic Guidelines for Setting Up A Successful Google UAC

PDF Document

Google Ads Guidelines

Basic Guidelines for Setting Up A Successful Google Ad

PDF Document

Marketing Help

Have a question about content covered in this section or need marketing help? 

 

Email Here

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