Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

You did it! You made it through our intro course, and you can now consider yourself a digital strategist!

If you followed along and did the application steps for each lesson, you should have a user journey all set and ready to go.  We encourage you to try it out, review your analytics, refine, and try again! Once you have this process down, you will be able to create all kinds of user journeys to serve the audiences you are trying to reach. 

What’s Next? 

  • Try out your user journey! Implement, adjust, and try again! 
  • Join our Global Digital Strategies  community on Workplace! Tell us  what you tried and how it went, and we will give you a “Digital Strategist” Badge. You can also come to ask your questions and connect with other like-minded digital strategists. 
  • Integrated Digital Content Strategy Diagram: This diagram puts together all the topics we covered in this course and allows you to see the overarching picture of what we did.
  • Don't stop here. Go on to the other sections of this site, as they will help you to go deeper into these topics and help you lead as a digital strategist. 
  • Subscribe to our monthly Digital Download newsletter and Youtube channel for updates, webinars, and more helpful tips!


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