Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Content Management Systems

As you are considering your strategy for reaching people online, you may realize that you need a website. Deciding where you will host your content is a big decision, and we want to help.

Cru supports two content management systems within our Growth Stack that can host your website: Adobe Experience Manager (AEM) and WordPress. For both of these CMSs, we have the extra benefit of using a coordinated tagging system and you have the support of a dedicated team. In this section you will find resources to get you started on creating your website. 

Adobe Experience Manager - Getting Started

View documentation on AEM and learn how to best utilize the platform. This section of Digital Academy details the common issues that digital strategists and content writers have with the platform. Learn how to navigate AEM and all of its intricacies.

If there is an area of AEM that you are not familar with and cannot find the proper answer on Digital Academy, please reach out to

Get Started

Intro to AEM and Wordpress

Understanding Cru's content management platforms

Tag Using Cru's Taxonomy

Learn how to use Cru's Taxonomy (tags) so that you can offer a better-personalized experience for your user on your site

Authoring (Editing) in AEM

The basics of authoring digital content in AEM

Managing Assets in AEM

How to manage assets to utilize the full potential of AEM

Publishing Your Page in AEM

A how-to guide for publishing a page on your site

Map Your Domain for a Cru site in Wordpress

How to add your own domain name to your site.

Add Adobe Campaign signup form in Wordpress

How to add an Adobe Campaign signup form to a post or page

AEM Workplace Group

A place for AEM users to collaborate, ask questions, find out product updates and learn new tips

Wordpress Workplace Group

Find out about product updates and new features

Request a Website

Ministries within Cru can request a website through our request form. Once you fill out the form, we will help you determine which CMS best fits your strategic need. 

For additional questions email

Submit Request

Request AEM Access

Request credentials to be an Adobe Experience Manager author. Authors can build and edit pages using the AEM online tool.

Submit request

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