Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Getting Started on AEM

Adobe Experience Manager - AEM as a Cloud Service

Please Note: AEM allows web authors to view (but not edit) all the pages in the Cru system. While this allows for easy linking, remember that the content you're creating can be seen (but not edited) by anyone logged into AEM.


Roles and Permissions

Permissions for AEM are assigned to each individual site. If you need permissions for more than one site, be sure to include that in your initial request. 

Within each site there are two levels of access:

  • Basic: Basic authors have full access to edit any page within the site they have permissions to. However, they do not have access to publish their changes live to the website. They will need an another advanced user to publish their changes for them. 
  • Super: Super authors  can make their edits and immediately publish them live on the website. They do not need the assistance of another user to push new content live.


Logging In


Users can log into AEM at Once you go to the login URL please complete the following:

  • You will be redirected to Adobe's login for our organization (this is a long organization-centric URL)
  • Enter the email and password associated with your Adobe account
    •     You will be redirected to sign into your Okta account

(NOTE: if you do not currently have access, you will need to request it via the AEM Access Request form)

AEM problems or questions? Please email any AEM support requests to


Welcome Screen

1. Once you've logged in, you should see the navigation screen below.

2. The three main sections of AEM that you will need to know about are Sites, Experience Fragments and Assets.



To learn more about the Sites section of AEM, please click on this module. This includes sections on:

Learn More

Experience Fragments

To learn more about the Experience Fragment section of AEM, please click on this module. This includes sections on:

  • Learning what the purpose of Experience Fragments are
  • Creating Experience Fragments
  • Adding Experience Fragments to your site pages
  • Experience Fragment best practices
Learn More


To learn more about the Assets section of AEM, please click on this module. This includes sections on:

  • Learn about the Digital Asset Management portal (DAM)
  • Creating and organizing space inside the DAM
  • An introduction to what can be stored in the Asset section of AEM
  • Asset upload and storage best practices
Learn More

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