Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry


Adobe Experience Manager - Sites

Creating Sites in AEM can be a cumbersome task. It involves thinking through the navigational  steps of a site, creating content that's relevant for site visitors, and a heart to spread the gospel and advance the mission that God has called you to through the digital realm of this age we live in. Find ways to create a beautiful website that allows you to convey the message that you want to reveal to your audience.


Node Structure

As an author you will need to organize your website within AEM. This involves creating and naming your content pages so that: 

  • You can easily find them on the authoring environment
  • VIsitors to your site can easily browse them on the LIVE instance

The structure of your website should be thought of as a tree structure that holds your content. The name of these content pages are used to form the URLs, whereas the title is shown when the page content is viewed from a site visitor.

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