Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry


Creating & Opening a Page in AEM

This section describes how to create and manage pages with AEM so that you can then create content on those pages.

Note - Your account needs the appropriate access rights and permissions to take action on pages such as create, copy, move, edit, and delete. If you encounter any problems, we suggest you reach out to

Page Naming Conventions

When creating a new page, there are two key fields:

  • Title
    • This is displayed to the user in the console and shown at the top of the page content when editing
    • This field is mandatory
  • Name
    • This is used to generate the URL
    • User input for this field is optional. If not specified, the name is derived from the title. To see best practices for naming conventions, be sure to visit Adobe's documentation on it.
    • While this field is optional, we recommend you specify it with a short file name and NO punctuation or capitalization. Just lowercase and hyphens "-".



In AEM, a template specifies a specialized type of page. A template is used as the basis for any new page being created. The template defines the structure of a page including a thumbnail image and other properties. Cru uses 3-4 main template types. While there are more, we will go over the most common template types used on our sites.

These templates include:

  • Cru Content Page
    •    This template is a landing page template. Many of the older sites are using this template.
  • Cru Landing Page Template
    • This template is the newer landing page template, it does not have the 3 initial layout containers that the content page template has, but it has extra functionality including the ability to add individual styles as well as make the page more responsive
  • Cru Article
    •    This template is an article template. There is a distinct difference between the landing page template and an article page template. 

  • Cru Article Template (New)
    • This template goes along with any site that uses the new templates with the Core Components.
  • Cru Home Page
    • The home page template is an important piece of your website. Configuring the properties of a home page template affect SEO, as well as the user experience when visiting your site's header and footer.
  • Redirect
    • The redirect template's sole purpose is for linking an external source. Editing the redirect must be done from the properties of the page, not in the editor interface.

Create and Open

After you choose the appropriate template and enter in the appropriate Title and Name, you will need to click on the blue Create button. Once your page is created, you can open it within the navigation of your site.

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