Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry


Publishing/Unpublishing a page


When you edit content as an AEM Author, you are on a server that is only intended for internal staff. All of the work you do -- creating pages, editing pages, managing images and other assets -- takes place on the AEM Author server (far left).


For others to see your work, you must “Activate” or “Publish” your pages and assets. Activation / Publishing triggers a workflow that moves your content up to AEM Publisher 1 and AEM Publisher 2. From there, your content automatically gets pushed out to Dispatchers 1, 2, 3 and 4. The dispatchers are the “live” site that website visitors actually interact with.


It can take a few minutes for your published / activated changes to be moved all the way to the live site, but it’s usually pretty quick. If you notice you content did not change, try publishing/activating the page again. If it’s truly hung up then we need to know about it so engineering can troubleshoot. This is rare.


When you publish your content, AEM will look for other pages linked from the page and all assets (images) on the page to make sure they have also been published. If they haven’t a dialog box urges you to publish them now too so there aren’t broken links or broken images on the live site. That’s a nice feature.




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