Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Meet your new set of tools

The Growth Stack is your set of powerful marketing tools that empowers you to find people where they are, learn about what they need, and help them to take the next step in their faith journey. Our experts researched the best available tools for email campaigns, social media management, analytics, learning management systems, content management systems, and personalization so you don’t have to! The Marketing and Growth Stack Center will onboard you and put you on the path to success!

Get the right offer, communicated in the right way, to the right people, at the right time with Marketing

Learn More

Track and interpret what is happening on your platforms to better serve your audiences with Analytics

Learn More

Reach people with Social Media and use Hootsuite to maximize impact

Learn More


You might also be interested in…

Learning Management Systems

Create and manage online training courses for your audiences

Content Management Systems

For creating your site and hosting your content

Email Campaign Management

Connect with your audiences via email or SMS

Global Digital Council

As a global ministry, we need coordinated tools, platforms, and support as more people are trying to reach people for Christ digitally. The Global Digital Council (GDC) was formed to help with this. 

The function of the GDC is to provide careful and appropriate guidance and governance of our overall digital strategy and our digital assets. The council helps make sure that talent and money invested in digital assets are prioritized, optimized, and available to our multiplying disciples worldwide. 

To give one example, the council ensures that our platforms and tools are meeting all the latest data protection legislation and that as a whole, we can negotiate better payment options to utilize different tools and platforms.

The membership of the GDC is carefully selected to ensure the representation within our movement. There are representatives from each MCC and from diverse geographies. There are currently 19 members on the council. The whole council meets monthly and a six-member core group meets weekly. The minutes of all the meetings are available to the whole council and any member can suggest agenda items to be discussed. 

To contact the council write to 

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