Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Social Media Management

3.8 billion people around the world use social media today and that number is only growing. Therefore, social media will likely be a very key part of your strategy as you work to reach people online. 

In this section, you will find training and how-tos for managing your social media channels as well as running social media campaigns.  In addition, once you have started to figure out your strategy, you can gain access to Hootsuite: Cru's Growth Stack tool for social media management. 

A Starter’s Guide to Social Media Management

How a Management Tool Can Help Your Ministry

Social Media Marketing

Why and How to Do SMM

Hootsuite Training For Your Social Media Team

Learn how to use the enterprise version of Hootsuite to schedule content, share content across teams, and see God at work through analytics! (In English and French)

Facebook and Instagram Marketing

Playbooks to Help You Leverage These Platforms

YouTube Marketing

Playbooks to Help You Run Youtube Advertising Campaigns

Hootsuite Enterprise Group on Workplace

Ask questions, find out recent updates, and more

More Social Media How-Tos

Additional Short Trainings for Your Social Media Needs

Request Hootsuite Enterprise

Ministries within Cru can request access to Hootsuite here

Submit Request

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