Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry


Every number has a name, every name has a story, and every story matters to God. Analytics, which is the interpretation and application of meaningful data, can help you to better understand the people and stories behind the numbers.  And it allows us to see where God is at work in people's lives! 

In this section, you will find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools. 

Add my site or App to Google Analytics 360

The GA360 form includes the following three areas: 1) Add my site or app to GA360; 2) Request Custom analysis work on GTM (google tag manager); 3) Request data help with a project in GA360

Web Analytics Basics

How analytics work, how to report value, and how to create a dashboard

Playbooks to Help You Measure What Matters

Use these playbooks to learn more about key topics in analytics, like mobile app tracking, social link tracking, and so on


Webinars with Cru experts on using and leading with analytics

Training on Google Analytics 360

Beginner and intermediate training on using Google Analytics

Join the Analytics Group in Workplace

Join our Workplace group for updates, weekly webinars, Q&A, training, and tips

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