Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Intro to Analytics


You've made it so far! You had an idea, made a plan and now your digital campaign is up and running. Now it's time to talk about analytics.   

Analytics is not just about numbers or statistics. As Bill Gates said, “When we see numbers, we see people.” Or as we say in Digital Strategies, Every number has a name; every name has a story, and every story matters to God.” 

You’ve worked hard to get to this point, and now analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts. This lesson will provide the basics for a fundamental understanding of analytics related to your user journeys.




Take some time to familiarize yourself with the analytics tool you will use. If you’re creating a journey or trying to engage users on social media, the platform you are using will have some kind of data analytics tool (ie. Facebook; Instagram; etc.).  Also, think through what kind of data you will need to look at based on the SMART goal you developed in the first lesson. 

Here are a few of the questions you can ask yourself when looking at the data: 

  • Where are people coming from? 
  • What did they look at? What did they do? 
  • What were the results? 

Be sure to check out the case study to see a great example of a team using analytics well.   If you are ready to use Cru’s analytics toolset (currently Google Analytics and Adobe Analytics), let us know!  

Going deeper: If you’d like more information or a great reference tool for key analytics terms and basics, check out this pretty slide deck!



Real-Life Case Study: 

Read what an intern team in the Middle East learned from the key metrics of a digital campaign. (Google Doc)


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