You've made it so far! You had an idea, made a plan and now your digital campaign is up and running. Now it's time to talk about analytics.
Analytics is not just about numbers or statistics. As Bill Gates said, “When we see numbers, we see people.” Or as we say in Digital Strategies, “Every number has a name; every name has a story, and every story matters to God.”
You’ve worked hard to get to this point, and now analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts. This lesson will provide the basics for a fundamental understanding of analytics related to your user journeys.