You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).
How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.
Best practices and key tips as you get started in the world of social media for ministry.
A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.
Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.
Final instructions for a new digital strategist.
This section provides training and resources to help you grow in your marketing capabilities.
Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.
Find training and how-tos for managing your social media channels as well as running social media campaigns.
Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.
Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.
Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.
Worksheets and diagrams to help you plan your strategy
What does THAT mean? Find the answer here!
Directory of the supported apps and sites we use for ministry
Email remains a critical channel that allows us to communicate with the people who we want to help win to Jesus, build up in their faith, and send out to reach others for Jesus. Typically, when email marketing is done well, it leads to high ROI (return on investment). This is why we see email campaign management as a potential key piece of your content strategy.
Historically, we have used Adobe Campaign as our Email Campaign Management tool. However, we are moving away from this and now recommend MailChimp as our preferred ECM tool. We do not have an enterprise account with MailChimp so we encourage you to work directly with MailChimp to find the best plan for your needs.
For any questions, please email: content.strategy@cru.org
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