Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Email Campaign Management

Email remains a critical channel that allows us to communicate with the people who we want to help win to Jesus, build up in their faith, and send out to reach others for Jesus. Typically, when email marketing is done well, it leads to high ROI (return on investment). This is why we have an email campaign management tool as part of our Growth Stack. 

Cru's tool for Email Campaign Management is called Adobe Campaign. In this section, you will find some helpful resources to help you get started with this tool and to run your first email campaign. 

Intro to Email Marketing

The Why and How of Email Marketing

Email Marketing Guidelines

Best practices to maximize open rates and click-throughs

Cru Campaigns Workplace Group

Learn about product updates, new features, and how other Cru ministries are using Campaign

Request Email or SMS Marketing Campaign

Ministries within Cru can request Cru Email Marketing Campaign through our request form here. 

For additional questions,  email:


Submit Request

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