Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

The Digital Download

Reflection and Resources

December 2023

Reflection and Resources

Time to Reflect

Cheryl Boyd
Global Vice President, Digital Strategies


I have a tradition that I look forward to at the end of every year. I sit in my cozy chair with a warm drink, and I reflect on the past 12 months. Why don’t you grab some hot chocolate or lemonade and join me as we thank God for all that he has done with the Digital Download this year?

Our community has grown! We now have 882 members in our Workplace group and 760 people receive this monthly email.

We have heard from leaders from: 

  • 6 Regions
  • 11 Countries
  • 9 Ministries

We have talked about:

  • Fresh Starts
  • Defining Digital Strategies
  • Growing in Leadership
  • Learning From Failure
  • Foundations of Digital Strategies
  • Resources for Digital Strategies
  • Centering on Our Audiences
  • Myths of DS
  • Pioneering Into Missional Gaps
  • Artificial Intelligence

As I have the opportunity to spend time with you, I hear stories of how God is using your talents, gifts, prayers, and creativity to radically accelerate the fulfillment of the Great Commission across all audiences, meeting them where they are by using digital approaches, principles and tools. Whether you have been persevering for years of digital transformation in ministry or you are just getting started, you belong here. 

We are merely scratching the surface of what God will do through us as we work together, dependent on the Holy Spirit and interdependently with one another. Merry Christmas to you and your community. I cannot wait to trust God together with you in 2024.

What have you seen God do this year through Digital Strategies in your country? Share your praises on Workplace or WhatsApp!

Together with you,


resources action step

Some Key Resources

Jeremy Lukens
Executive Assistant, Global Digital Strategies


As Cheryl said, many leaders have covered various topics in the Digital Download this year. While this isn’t exhaustive, we wanted to remind you of a few key resources that we’ve shared. Be sure to check out the below content if you’re not already familiar with it. 

AI for Ministry Town Hall: Cheryl shares principles and organizational guidance for using AI for ministry.

#LearningLounge: Unpacking the Digital Missions Launchpad: Ace in the Philippines shares a unique way of equipping the body of Christ and mobilizing multiplying disciples.

#LearningLounge: Experimenting with AI, Digital Fluency, and Movement Building: Kejdis and Rudina of GCM share innovative ways they’re using digital to build church movements.

#LearningLounge: Creating Great Videos on a Shoestring Budget: Kris from Power to Change Australia shares how to get the most out of our smartphones to make great ministry videos.

Digital Academy: This website empowers you with the knowledge and skills you need to expand your digital toolbox.

Missional Gaps Tool: The tool is a simple audience journey that provides basic training in how to create a digital strategy. It also provides access to coaching and funding for those who need it.


jan action point 2


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