Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Experience Fragments

Adobe Experience Manager - Experience Fragments

Creating Experience Fragments can be daunting. What really is an experience fragment? Why would an author want to use the feature over just creating a page or copying content from another page within AEM?

-- There are real benefits to using the functionality offered with experience fragments -- 

An Experience Fragment is a grouped set of components that when combined creates an experience. For example, a TitleImageDescription, and Call To Action Button can be combined to form a teaser experience.

With Experience Fragments, marketers can:

  • Reuse an experience across channels (both owned channels and third-party touch-points)
  • Create variations of an experience for specific use-cases
  • Keep variations in sync with the use of Live Copy
  • Social Post experiences to Facebook and Pinterest out of the box

There is a formal process to request a piece of content as an Experience Fragment. View the steps below.

  1. See if the content is already an Experience Fragment. If it is, you may request the content to be translated into your preferred language via machine translation. Checking to see if the content has already been translated is relatively straightforward. If you go into the Content Tree of the specific article or landing page and you notice the piece of content is built using an Experience Fragment, it will show you.

  2. If the content is not already available to you, please send in a formal request to detailing the need for this experience fragment.

  3. Once the request comes our way, we will investigate the need and work to add the Experience Fragment to our platform.

  4. There are two ways of adding Knowing God content to your site. One way would be to embed the content from the GodTools website, and the other would be to create an XF on AEM. We will work with content authors and talk through the need and decide what is best for your use-case.

Would you like to Know God Personally

The Knowing God Personally content was translated into an Experience Fragment when a country specifically asked to use the content. In order to allow them to use the content in a repeatable way, the AEM team decided to create the content as an Experience Fragment. Requests should still come through If your ministry would like to use the KGP resource as a web page, please reach out. 

The current fragment is located here. There are currently no other translations of the XF (Experience Fragment). We have curated this piece to fit other ministry branding. On, the original content can be found under the How to Know God.

Request an XF Variation

Experience Fragment Variations Using Building Blocks

Source: Adobe Docs

Sometimes you might want to create a variation of an Experience Fragment in Cru’s shared library. Perhaps you are running a website in Ghana and want to re-use an article from Cru’s U.S. website but want to localize the hero image. Or maybe there’s text in the article that you want to modify so that it resonates more with your audience.

If you change the “master” Experience Fragment, then your customization would get published to the U.S. site, which we don’t want to do.

Instead, we want you to create a “variation” of the experience fragment using a feature called “building blocks”.

  1. Navigate to the “master” variation of the experience fragment.

  2. For each component on the page, starting at the top and working your way down, find the “convert to building block” icon and convert the component to a reusable building block.

  3. Name your building block, and use a number in front of the name so it is easy to see what order the building blocks go in (e.g. 1-Hero Image, 2-Text, 3-Text, etc).

  4. To view all of your building blocks in the experience fragment, open the left side rail and click the building blocks icon to see each building block.

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