Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Personalization

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Hero Images

 

We will be learning how to create the above image so that you can put awesome content that attracts readers and keeps their attention for more than 10-15 seconds. That's all it takes for visitors to decide whether they want to continue reading, or leave the page altogether. The content is what they are there for, but when it is presented in a lackluster way, it turns people off from continuing down the funnel.

Let's Begin

1. The first step is to create a container component using Cru.core components. You'll want to click on the paintbrush icon to make it "edge-to-edge." 

 

Edge to Edge container image

 

2. Place a container column inside of the "edge-to-edge" container. Change the style of the new container to be "Column under nav." 

 

 

3. Click on the most recently created component (container) and add a background image. Once you have a background image on the page, you'll put a teaser component inside of that image area.

 

background image and teaser component

 

4. When you have the teaser component inside of the container, you will be able to add a title and description in the text section of the teaser component. After that, you will then add a CTA button if you would like. Click on the paintbrush icon for the teaser component and change the style to "Center CTA."

 

teaser button

 

Below you will find the completed component. There are also other styles similar below the completed component in the form of images. When you test out the images to place in the background, a best practice would be to keep it horizontally longer than it is vertically. This will keep the image from zooming in. If you are looking for exact dimensions, it depends on how much content you put in the teaser component.

While the component is live, it will just link back to the tutorial home page.

 

Hero Images

This is example text to put in the content area of the teaser component

Learn More

More Examples

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