Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Assets

Planning a Folder Sructure

All digital assets, metadata and content of Microsoft Office and PDF documents are extracted and made searchable. Search allows sophisticated filtering on assets and fully respects the proper permissions. Metadata is covered in detail in metadata in Digital Asset Management.

AEM Assets supports multiple ways of organizing content. You can organize them in a hierarchical manner using folders or you can organize them in an unordered, ad-hoc manner, using for example tags. Users can edit tags in the DAM Asset Editor where sub-assets, renditions, and metadata are displayed.

Organize assets in folders

The most basic way to organize assets is to save these in folders. It is analogous to organizing files in folders in our local filesystem. How you name files and folders, how you arrange sub-folders, and how you handle the files within these folders can have a significant impact on how those assets are processed. By using consistent and appropriate file and folder naming strategies, along with good metadata practice, you can make the most of the DAM.

  • In most cases, your DAM is always growing. Therefore, it is important to formalize metadata use, folder structure, and file naming early in the content creation cycle.

  • Use folders only to impose a consistent storage structure for your digital assets. This consistency helps your process and manage your assets better. For example, assets placed in the following types of folders can help you use appropriate profiles to use for asset processing:

    • Development folders – contains digital assets that you are currently working on.
    • Project folders – contains digital assets based on project names.
    • Primary folders – contains original, source digital assets.
    • Rendition folders – contains renditions and copies of the original, source digital assets.
    • File Size folders – contains digital assets based on small, medium, or large file sizes.
    • Staging folders – contains digital assets that are ready to publish live on your website.
    • Archive folders – contains retired digital assets.
    • Date-based folders – contains digital assets based on a creation date or a last modified date.
       
  • Create a directory of folders that are not likely to change so that any customization or automation continues to work. For example, the assigned processing profiles continue to work.
  • If an asset is already published, then you use AEM to move the asset to another folder, and re-publish from its new location, the original published asset location is still available, along with the newly re-published asset. The original published asset, however, is lost to AEM and cannot be unpublished. Therefore, as a best practice, first unpublish an asset and then move it to a different folder.

Organize assets using tags

Using tags, as a metadata, you can easily search assets, create collections using the search results, boost search ranking for some assets, and leverage Adobe Sensei’s AI algorithms for asset discovery.

Adobe Experience Manager Assets uses a self-learning algorithm to create highly descriptive tags that allow you to find the right asset in just a few clicks. Smart tagging uses Adobe Sensei, our artificial intelligence and machine learning framework, which can be trained to recognize and apply both standard and business-specific tags to imagery. Smart Tags can also identify content, individual words, or phrases and automatically apply descriptive tags to asset.

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