You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).
How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.
Best practices and key tips as you get started in the world of social media for ministry.
A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.
Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.
Final instructions for a new digital strategist.
This section provides training and resources to help you grow in your marketing capabilities.
Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.
Find training and how-tos for managing your social media channels as well as running social media campaigns.
Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.
Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.
Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.
Worksheets and diagrams to help you plan your strategy
What does THAT mean? Find the answer here!
Directory of the supported apps and sites we use for ministry
Say for example that you need to upload an asset to the DAM in AEM. You get a graphic design from some digital miracle workers and you’re really excited with how it turned out. You’re ready to put it on your site and to your surprise the image looks a bit blurry and not as nice as the original file. There are many reasons for why this may happen, in this document we’ll go over a few things you can do to limit this as well as best practices in general when working with assets.
We typically use PNG’s for graphics/illustrations - It may still need compressing a bit, but that should help some with the quality. JPEG images by nature lose quality when they are uploaded, and they do not infinitely scale or compress. If you need assistance or would like to talk more about this topic, feel free to reach out to our team at aem@cru.org
It may help too to resize it prior to uploading so that it isn’t being resized from (for example) 5000 px wide down to 1400….Some authors have experienced issues with quality loss from the resizing that the components do. To sum up, AEM creates renditions of images that you upload into the system. These renditions are created at specific breakpoints to define what the image will look like on Desktop, Tablet, and Mobile. To learn more about asset renditions, we recommend checking out Adobe’s documentation on the topic.
Below are a list of components that are heavily used for images...
All digital assets, metadata and content of Microsoft Office and PDF documents are extracted and made searchable. Search allows sophisticated filtering on assets and fully respects the proper permissions.
Adobe Experience Manager (AEM) allows you to upload a number of different file formats. Check this article out to understand what kinds of files AEM supports and how to go about uploading files.
Assets is a Digital Asset Management (DAM) tool that is fully integrated with the AEM platform and enables your enterprise to share and distribute digital assets. Users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media such as Flash files for use on the web, in print, and for digital distribution.
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