Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Assets

Learn about the Digital Asset Management Portal (DAM)

A digital asset management (DAM) platform gives you a central hub for organizing, storing, and retrieving rich media that connects to your other enterprise software solutions, ensuring a consistent experience across the customer journey.

Increased efficiency among creative and business teams.

Collaborators, reviewers, and external teams can complete workflows faster when a platform provides a common set of repositories and robust metadata capabilities for file retrieval.

Stronger rights and permissions control.

You can assign digital rights to collaborators, so they can stay informed on using and viewing your files, and you can know exactly who is accessing them.

Flexibility to work with assets anywhere.

Assets can be shared, linked, or otherwise distributed globally to any device, providing previews for quick access and allowing collaborators and reviewers to find assets using metadata, workflows, and more.

 

A Snapshot of the DAM

 

The above image should give you a basic understanding of what the DAM looks like. It can appear in multiple layouts, such as the column view shown above. Two other view types for assets in the DAM are Card view and List view. Outlined in the image are the folder where assets are stored in the next column over (Digital Academy).

We also want to bring your attention to the video folder, as that is the folder that must be used if you have video content to upload. There are configurations on that folder which are not on the other folders so be sure to use the video folder if you ever need to upload video content.

File Formats supported in AEM Assets

To view a full list of file types supported on AEM, please visit Adobe's docs.

Common file types that you may upload on AEM are as follows:

  • PNG
  • GIF
  • TIFF
  • JPEG
  • PSD
  • EPS
  • DOC
  • DOCX
  • PDF
  • HTML
  • TXT
  • XLX
  • XLSX
  • PPT
  • PPTX
  • MP3
  • MPG
  • M4V
  • FLV
  • MPEG
  • MOV
  • JAR
  • RAR
  • ZIP
  • SVG
  • CSS
  • XML

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