Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Editing a Page

Adding Links

Please Note: If you are linking to an internal page/site (something that is in AEM), please use the selection dialogue rather than copying the link directly. This causes any link to be automatically updated in the AEM platform, preventing broken links from occurring.

Please follow UDL (Accessibility) Guidelines in creating a Link:

  • Give links unique names and make them descriptive. Avoid "Click Here" or "More".
  • Link text should describe the action to be performed or the destination of the link.
  • Screen reading software provides a popular feature to browse the links of a page out of context. As such, there should never be two links on a page that use the same text.
  • Descriptive links are also beneficial to search engines so they can create context and relationships between link text and link destinations.

To add a link to a page, open either the Cru.core Text Component or Cru.egacy Text Image Component. Enter and highlight the text you want to be the link. Click on the Hyperlink icon in the top row of the toolbar. It looks like a grey chain link.

 

 

This brings up the Hyperlink dialog box. Here you can set up external links by typing the link into the "Link to" text field. For example, to make a link to the external web site, type in 'www.externalsitename.com' in the "Link to" text field.

 

 

Or you can make a internal "relative" link to any Adobe Experience Manager page or file by clicking on the drop down arrow at the right side of the the "Link to" text field and navigating to the desired link within AEM. 

PLEASE NOTE: It is highly recommended that editors use the "relative" link method when creating links within AEM.  When links are created this way, AEM will maintain the "relative" link when any of the pages involved are moved--the links will not be broken.

 

 

Adding an Email Link or Telephone Number

Follow the instructions for adding a link, but type in the following in the "Link to" text box:

"mailto: example@cru.org" (without the quotes). See screenshot below.

If you want to link to a phone number and have mobile/desktop users be able to call directly from a link, make sure you enter the phone number in the following format --> tel:123-456-7890

Notice that in the telephone link, there is no space between the colon and the number, whereas with the email address there is a space. This is important to remember, otherwise it will not link properly and you will be shown a broken link.

 

Adding a Link to a PDF or other type of file in the DAM

Making a link to a file in the DAM is similar to the "relative link" process described above. You'll need to select the DAM (Asset) folder instead of your site's folder.

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