Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Welcome to Digital Academy

As you step into the digital world to help people know Jesus and grow with him, it can feel overwhelming and complex! Whether you are just getting started or you are a seasoned digital strategist, we untangle the complexity and free you to reach your audiences quickly on the devices they use every day.

Get started

What’s Your Next Step?

Your Foundation For Digital Strategy

Discover the vision and purpose of digital strategy

Your Ministry At Scale

Discover the tools you can use to reach your audiences and measure results

You Have Questions

Discover answers to frequently asked questions about Digital Strategies

Not sure where to begin? Take our course on The Basics.

Get started now

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