Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry



Vision 2019-2020



Very soon nearly every human will have a mobile device in their pocket.

That means they have access to the gospel all day, every day—usually in a familiar language. Digital strategies allow the gospel to permeate the hardest places to reach, including locations where it is not possible to physically send missionaries. 

Together with our partners, Cru has the opportunity, the technology and a clear plan to help millions of people all over the world take their next step of faith with Jesus Christ with someone they trust.

We are a team of missionaries who provide spiritual and strategic leadership in digital missions.


We believe God is fulfilling this 2,600-year-old prophecy in our times through digital media: “Write the vision, make it plain on tablets, so that the one who reads it may run… The earth will be filled with the knowledge of the glory of the LORD as the waters cover the seas.” — Habakkuk 2:2,14

We Go Where People Are

WE ENGAGE people who are unaware or curious about God in their journey toward Jesus. We offer them personalized online experiences toward becoming a multiplying disciple

WE EMPOWER like-minded followers of Jesus with a suite of trusted tools and strategies that help them leverage digital media for ministry

WE LEAD and are a catalyst for the body of Christ by using digital tools to help plant ministries, churches, groups and networks where none currently exist

WE COLLABORATE with partners and the body of Christ to inspire and equip 10 million multiplying disciples by 2020



Wildly Important Goals

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