Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry


When visitors experience our websites and mobile apps we want to give them the most relevant experience possible. With modern personalization tools, we can change the experience for each individual visitor to serve their unique needs.

We may want to create a specific experience for a user if someone has previously visited our website, has just downloaded our app for the first time or has previously signed up for our email newsletter. There are hundreds of potential ways we might customize the experience based on a variety of criteria.

In terms of helping accomplish our ministry goals, using our personalization tools are a great way to offer visitors ways to identify themselves or opt-in to receive value-added services like email or text message subscriptions. We can also offer content to a visitor that might help them take the next step in their spiritual journey. For example, we might offer someone who currently exhibits the characteristics of a follower on our scale of praxis, opportunities to share their faith, and begin to guide others.

In helping move a visitor along a pathway to spiritual growth, personalization is a great way to offer relevant next steps towards growth and deepening engagement.


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