When visitors experience our websites and mobile apps we want to give them the most relevant experience possible. With modern personalization tools, we can change the experience for each individual visitor to serve their unique needs.
We may want to create a specific experience for a user if someone has previously visited our website, has just downloaded our app for the first time or has previously signed up for our email newsletter. There are hundreds of potential ways we might customize the experience based on a variety of criteria.
In terms of helping accomplish our ministry goals, using our personalization tools are a great way to offer visitors ways to identify themselves or opt-in to receive value-added services like email or text message subscriptions. We can also offer content to a visitor that might help them take the next step in their spiritual journey. For example, we might offer someone who currently exhibits the characteristics of a follower on our scale of praxis, opportunities to share their faith, and begin to guide others.
In helping move a visitor along a pathway to spiritual growth, personalization is a great way to offer relevant next steps towards growth and deepening engagement.
In order to personalize a user experience for a visitor, knowing where they are at on our audience grid is very helpful information. To better build this picture of where a visitor might be at in their journey, we can classify behavior we observe our visitors making. For example, certain articles or screens on an app are more likely to be used by visitors at different thresholds on our audience grid. This is a simple as associating a score for each visitor action on a webpage.
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