Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.

Analytics

Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.

Downloads

Worksheets and diagrams to help you plan your strategy

Glossary

What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Hero Images

To learn how to create Hero images like this, click "Read More".

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A hero image, usually a high quality photo or video, can be a good way to add a personal touch that immediately builds credibility and trust for your brand. A hero image is a website design term used to describe an oversized banner image at the top of a website. Sometimes called a “hero header,” it serves as a user’s first glimpse of your article because of its prominent placement towards the top of a webpage that usually extends full-width.

 

Because people are highly visual, having high quality, fullscreen imagery at the top of your page can help create a positive first impression.

A hero image can also serve to direct users towards a desired link or call-to-action, or present your value proposition at the top of the web page. Hero images on media sites and blogs can also be used to catch the visitor’s attention and draw them into reading the article on the page.

 

There are several different designs that we promote. Click on the button to discover what components best fit your needs.

 

CTA Components

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A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink. In digital marketing this can take the form of the text on a button (a CTA button) or a web link. In email campaigns, CTAs are often links to a web page where the user can take further action.

 

The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

 

 

3 Column Components

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A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink. In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a web page where the user can take further action.

 

The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

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Miscellaneous

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There are many other components that don't necessarily fit into the other sections. If you want to explore the offering at your disposal, feel free to read more about it by clicking on the button above. 

Below is a list of components you will find in this section:

  • Testimonials
  • Statistic Section
  • 1 Column Components
  • Anchor links
  • Dropdown list

 

 

 

NAME

 

 

EMAIL

 

 

MINISTRY NAME & LOCATION

 

WHO IS THIS NEW WEBSITE FOR? (STUDENTS, INTERNAL STAFF, FAMILIES, ETC)

 

HOW MANY CONTENT AUTHORS / SITE EDITORS WILL THERE BE?

Will this new site need to be translated into other languages?

 

Desired URL

 

COMMENTS OR QUESTIONS?

I confirm that I have read, understand and agree to the policy and procedure for operating a website on the Cru Site network as stated in the document linked below.

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