A hero image, usually a high quality photo or video, can be a good way to add a personal touch that immediately builds credibility and trust for your brand. A hero image is a website design term used to describe an oversized banner image at the top of a website. Sometimes called a “hero header,” it serves as a user’s first glimpse of your article because of its prominent placement towards the top of a webpage that usually extends full-width.
Because people are highly visual, having high quality, fullscreen imagery at the top of your page can help create a positive first impression.
A hero image can also serve to direct users towards a desired link or call-to-action, or present your value proposition at the top of the web page. Hero images on media sites and blogs can also be used to catch the visitor’s attention and draw them into reading the article on the page.
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A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink. In digital marketing this can take the form of the text on a button (a CTA button) or a web link. In email campaigns, CTAs are often links to a web page where the user can take further action.
The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink. In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a web page where the user can take further action.
The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
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Below is a list of components you will find in this section: