Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Learning Management Systems

Gnowbe vs LearnDash

Trying to decide which LMS is right for your audience and course needs? Here is a breakdown of what each tool offers, including the benefits and limitations of each tool. 



  • Ideal for a micro-learning strategy: brief content modules with bite-sized learning activities. Meant for quick consumption but deep learning. 
  • Better mobile experience but easy to move between mobile and desktop 
  • 10 languages currently offered, with more on the way. Supports over 190 languages. 
  • Supports interactive community learning via learning cohorts
  • Can be used offline and in low-bandwidth situations, easily accessible in secure locations
  •  Somewhat robust tracking/grading/reporting options
  • Currently does not integrate with PSHR or NetSuite, but this may be a future option.
  • Does not support SCORM files
  • Flexible branding for pages and courses
  • Self-directed learning opportunities with customized learning libraries



  • Integrates with Wordpress and additional Wordpress plugins to create a great learning experience on your website
  • Better desktop experience but easy to move between desktop and mobile
  • SCORM files implentation and support
  • More robust tracking/grading/reporting options. Currently integrates with PSHR. 
  • Better current option for high-compliance type internal courses (ex. Workplace Sensitivity)
  • Supports content creation in many languages
  • Self directed learning opportunities and easy to choose courses
  • Flexible branding and overall appearance
  • Some limitations on access in secure locations



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