More data has been created in the past two years than in the entire previous history of the human race. When you hear analytics, what does this mean to you?
The content in this section is meant to provide an overview of the basics, regardless of which analytics tool you are using. The world of web analytics is vast, but by learning some basic terminology, how to report value and how to deliver insights, you should be well on your way to understanding what analytics is all about.
And not only that! By learning analytics, you begin to see where God is at work in people’s lives online. Remember, behind every number is a real person!
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