Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Web Analytics Basics

More data has been created in the past two years than in the entire previous history of the human race. When there is so much data available, sometimes it can feel overwhelming to make sense of it. We are here to help! When you hear analytics, what does this mean to you? 

The content in this section is meant to provide an overview of the basics, regardless of which analytics tool you are using.  The world of web analytics is vast, but by learning some basic terminology, how to report value and how to deliver insights, you should be well on your way to understanding what analytics is all about.

And not only that! By learning analytics, you begin to see where God is at work in people’s lives online. Remember, behind every number is a real person! 

Intro to Analytics

What is analytics, why it matters, and an overview of helpful terms

Reporting Value in Analytics

Gaining ministry value from analytics

Creating Dashboards That Work

Using and reporting data to drive ministry effectiveness

Playbooks to Help You Measure What Matters

Use these playbooks to learn more about key topics in analytics, like mobile app tracking, social link tracking, and so on


Webinars with Cru experts on using and leading with analytics

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