More data has been created in the past two years than in the entire previous history of the human race. When you hear analytics, what does this mean to you?
The content in this section is meant to provide an overview of the basics, regardless of which analytics tool you are using. The world of web analytics is vast, but by learning some basic terminology, how to report value and how to deliver insights, you should be well on your way to understanding what analytics is all about.
And not only that! By learning analytics, you begin to see where God is at work in people’s lives online. Remember, behind every number is a real person!
What is analytics, why it matters, and an overview of helpful terms
Gaining ministry value from analytics
Using and reporting data to drive ministry effectiveness
Use these playbooks to learn more about key topics in analytics, like mobile app tracking, social link tracking, and so on
Webinars with Cru experts on using and leading with analytics
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