Set Your Goal

You want to be effective in digital ministry. Set SMART goals. (Specific, Measurable, Achievable, Relevant and Timely).

Know Your Audience

How to create a persona, based on research, educated assumptions, and real experiences. to help you in digital ministry.

Social Media Basics

Best practices and key tips as you get started in the world of social media for ministry.

Create a Journey

A content journey is taking your user through a digital journey, step-by-step, going from one call to action (CTA) to another.

Intro to Analytics

Analytics can help you see where God is at work in people’s lives online, and evaluate the effectiveness of your digital efforts.

Put It All Together

Final instructions for a new digital strategist.

Marketing to Expand Your Reach

This section provides training and resources to help you grow in your marketing capabilities.


Find playbooks for using and leading with analytics, webinars, and step-by-step guides for using our Cru analytics tools.

Social Media Management

Find training and how-tos for managing your social media channels as well as running social media campaigns.

Email Campaign Management

Find helpful resources to help you get started with Adobe Campaign and to run your first email campaign.

Content Management Systems

Cru supports two content management systems that can host your website: Adobe Experience Manager (AEM) and WordPress.

Learning Management Systems

Find helpful resources to help you get started with the right Learning Management System (LMS) to fit your training needs.


Worksheets and diagrams to help you plan your strategy


What does THAT mean? Find the answer here!

Measuring Fruitfulness

How we define and measure fruitfulness in the digital ministry context

Cru Digital Ecosystem

Directory of the supported apps and sites we use for ministry

Google Analytics

Google Analytics is another tool that we use as part of the Growth Stack. If your site is using Google Analytics, this section will give you the training you need to gain insight and increase your effectiveness in reaching your audiences. 

Google Analytics Academy Courses

Whether you're just starting out, or want to skill up to the next level, learn how to use GA360 through free courses provided by Google.

GA360 Overview and Setup

Learn how GA360 has been set up for Cru.

Frequently Asked Questions

An updated list of questions about GA360 we frequently get asked at Cru.

Global Data Dictionary

On the 'Segment' tab, click the link to add global segments to views in your property. On other tabs in this sheet, learn which events, dimensions, and metrics are available for you to report on in GA360.

Cru’s UTM Parameter Naming Convention

View the structure for naming your advertising tracking codes.

Adswerve Connect Courses

View short, topical trainings provided by Adswerve. Go to the GMP Fundamental tab and filter by product: Google Analytics 360. Approved login domains are:,,,,,

GA360 Summit Training

Notes from our GA360 Summit training provided by Cru's 3rd party vendor, Adswerve.

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